Marketing in a Minute

To advertise on myMotherLode.com contact our sales account executives by calling (209) 533-1450 x24 or use our contact form here. More advertising information is on ClarkeBroadcasting.com

Three elements for radio success Three elements for radio advertising success

Creating a 30 or 60 second advertisements Creating a 30 or 60 second advertisements

Reaching a population over 50 Reaching a population over 50

Advertising made easy Advertising made easy

Communicate with 93% of Americans weekly Communicate with 93% of Americans weekly

Coming Back to Radio Coming back to radio

Cooperation Radio’s return on investment All for one and one for all, Cooperation and Radio’s return on investment

Consistent message on Social media and Radio to be effective Consistent message on Social media and Radio to be effective

Common mistakes Common Mistakes when buying Radio

Co-op funds Co-op funds

Fraud on Facebook Wild West fraud on Facebook, MyMotherLode local news

Newspaper print vs MyMotherLode Newspaper print vs local news on MyMotherLode

Hiring with signs vs radio ad Hiring with signs vs radio ad

Google’s flaws Caveat emptor (buyer beware) Google’s flaws

Help clients remember you Frequency, clients will remember you

Everyone’s hiring Everyone’s hiring

Invite Business by Advertising Invite Business, Advertising Made Easy

Less is More Less is More

Mobile Ads Mobile Ads

Social media likes versus loves Social media likes vs. loves

Types of advertising Strategy with four types of advertising

Tourism Tourists ask locals

Time shifting Streaming shows are time-shifted

Target What is your target audience

difficult economic times Cutting Advertising in difficult economic times

Recency Recency and getting results quickly

Return on investment The return on investment for a purchase

Radio is 100 Broadcast radio turns 100 and is getting better

Pitcher Your message overflowing the glass within your budget

Other audio Radio is better than other streaming audio with fresh new content

Your brand Your brand is your profile

Your ad message Your unique ad message

Word of mouth Overcome a bad review

What to advertise What to advertise is an important decision

Uniformity Uniformity, using a few different methods spreads a message too thinly

More advertising information is on ClarkeBroadcasting.com