Requesting Zip Codes Not Allowed

Sacramento, CA– The California Supreme Court says California merchants can no longer ask credit card customers for their ZIP codes.

The high court ruled unanimously today that asking for ZIP codes violates a longstanding California law passed to protect the privacy of credit card users.

The decision came in a lawsuit against Williams-Sonoma Inc., whose clerk asked Jessica Pineda for her ZIP code several years ago. Pineda sued the company in 2008, alleging the retailer violated the credit card law and her privacy.

Although the court did not address Pineda’s privacy claims, it agreed that the retailer’s request violated provisions of the law passed in 1990 that protects consumers from divulging personal identification information.

Written by tina.falco@mlode.com